Philly Leader

The Philadelphia Flyers have announced the opening of a new retail space inside the Wells Fargo Center, named Gritty’s Chaos Factory. The store is set to open its doors at 5:30 p.m. today, just before the team's game against the New Jersey Devils.

Gritty’s Chaos Factory marks the third new retail location introduced this year within the Wells Fargo Center as part of an expansion in retail offerings by the team. The store is situated on the main concourse across from Section 118 and will be accessible exclusively during Flyers home games.

A notable feature of Gritty’s Chaos Factory is a build-your-own Gritty plushie concept known as “Itty Bitty Gritty.” Fans, referred to as Gritizens, can customize their own Gritty plushie with options from six iconic costumes worn by the mascot, three different color jerseys, and interchangeable belly buttons.

Christine Mina, Senior Vice President of Marketing for the Flyers, expressed enthusiasm about this new venture. “We’re really looking forward to again expanding our in-house retail experience for our guests, this time with a unique and creative Gritty-themed concept,” she said. “It’s a fun, innovative way to connect with fans of all ages and doing so with a bit of personality and ‘chaos.’”

In addition to Itty Bitty Gritties, various other merchandise such as T-shirts, apparel, and novelties will be available at Gritty’s Chaos Factory.