Philly Leader

The Philadelphia Eagles are broadening their international fan outreach, as announced by the NFL on Monday. The team has received approval to initiate marketing and engagement operations in Brazil under the Global Markets Program (GMP).

Launched in 2022, the GMP allows NFL clubs to establish a presence beyond the U.S. through various international marketing activities. Currently, 29 teams participate in the program across 21 global markets. The Eagles, who gained initial international marketing rights in 2022 for Australia, New Zealand, and Ghana, are strengthening ties with fans in these areas. They recently played against the Green Bay Packers at São Paulo's Arena Corinthians, marking the first-ever NFL game in South America.

Joining the Eagles with this new Brazilian venture are the Detroit Lions, alongside existing participants the Miami Dolphins and New England Patriots.

Eagles Chairman and CEO Jeffrey Lurie commented, "We are thrilled to welcome Brazil to our growing family of international territories. Having been granted these rights through the National Football League's Global Markets Program, we will now have the opportunity to broaden the reach of our brand in a country where an authentic connection already exists."

Lurie further noted the significance of their previous game in Brazil and the efforts of the Eagles Autism Foundation, which has supported autism research initiatives in the country with a $400,000 grant.

Eagles quarterback Tanner McKee has a personal link to Brazil, having lived there for 21 months on a mission with the Church of Jesus Christ and Latter-Day Saints before attending Stanford.

To engage the Brazilian fan base, the Eagles will collaborate with the NFL on various activities, including flag football programs and fan events. "NFL fandom has no boundaries," Lurie stated. "We have experienced this first-hand over the past three years through the sport's organic growth and momentum in Australia, New Zealand, and Ghana. The touchpoints we have created in these three countries – and now in Brazil – will continue to strengthen the bond we share with Eagles fans domestically and abroad."