The Philadelphia Eagles have entered into a multiyear partnership with Lexus, naming the luxury automaker as the Official Luxury Vehicle of the team through 2028. The agreement establishes Lexus as a prominent sponsor at Lincoln Financial Field and in fan engagement activities throughout the region.
As part of this arrangement, Lexus will sponsor valet parking lots at Eagles home games. The partnership also involves co-branded events at local Lexus dealerships and features a co-branded Eagles x Lexus vehicle for fans to interact with during home games.
Brian Napoli, Senior Vice President, Corporate Partnerships for the Philadelphia Eagles, said, “We are proud to welcome Lexus as the Official Luxury Automotive Partner of the Philadelphia Eagles. For years, Lexus has committed to delivering exceptional product while strengthening stakeholder connection and giving back to communities everywhere. We look forward to leveraging this exciting, new partnership to enhance consumer experiences across both organizations.”
A key element of the deal is the ‘Experience Amazing’ Sweepstakes, which will send two winners and their guests on a road trip to see an Eagles game courtesy of Lexus.
Patrick Ehlen, general manager for Lexus Eastern Area, commented on the partnership: “In conjunction with the Lexus Area Philadelphia Dealers, we are excited to partner with the Philadelphia Eagles for the next five years. Teaming up with such an iconic football brand, known for inspiring a strong sense of connection among its fans, aligns with our dedication to creating memorable experiences and engaging with the local community.”
Lexus will benefit from branding opportunities throughout Lincoln Financial Field and across various media platforms associated with the team. This includes digital channels, print materials, social media content, radio advertising during game broadcasts, and integration into team programming such as ‘Eagles Game Plan.’
Lexus began operations in 1989 and now offers vehicles in over 90 countries worldwide through more than 240 dealers in the United States. The company is recognized for its hybrid models and focus on innovative design within luxury automotive markets.
