The Philadelphia Eagles have entered into a multi-year partnership with Kendra Scott, a well-known lifestyle brand. The agreement will see Kendra Scott become a Proud Partner of the team and launch an exclusive jewelry collection available in Eagles Pro Shops this season.
Brian Napoli, Senior Vice President of Corporate Partnerships for the Eagles, commented on the collaboration: “We are thrilled to announce that Kendra Scott will be joining our team as a new proud partner. While Kendra’s business has been built on fashion, self-expression, and innovation, it is her deep-rooted commitment to the community and passion for empowering the leaders of tomorrow that truly set her apart. We look forward to deepening our connection with Eagles fans in new and exciting ways this upcoming season with Kendra Scott.”
Kendra Scott has been serving customers for over two decades by offering accessible jewelry featuring innovative color and material use. The brand’s range includes fashion, demi-fine, fine jewelry, watches, engagement rings, and men’s collections. Iconic designs such as the Elisa have become recognized classics. The company emphasizes values like Family, Fashion, and Philanthropy through its retail experiences and product offerings.
Founder and Chief Creative Officer Kendra Scott said: “At Kendra Scott, we’re always finding new ways to meet our customers where they are, and this partnership with the Philadelphia Eagles is a perfect example of that. Bringing our designs and color innovation to Eagles Game Day feels like the perfect match. But what I’m most excited about is teaming up with an organization that shares our passion for giving back and making a difference in the communities we love and serve.”
As part of the partnership, a limited-edition jewelry line will be introduced at Eagles Pro Shops. In addition to retail initiatives, both organizations plan to work together on community-focused efforts throughout Greater Philadelphia. The Kendra Cares program will visit Children’s Hospital of Philadelphia during the holiday season to provide specialty products to patients and their families.
The partnership also includes activities aimed at celebrating women’s achievements throughout the year. For International Women’s Day on March 8, customers mentioning “Eagles” at participating stores will receive special promotions during the following week. Eagles Pro Shops are scheduled to host several events supported by Kendra Scott.
Fans can expect opportunities to win club tickets at Lincoln Financial Field along with co-branded gifts as part of this collaboration.
Kendra Scott branding will be visible at Lincoln Financial Field through LED signage and portable shop activations on club levels. The promotional campaign extends across social media channels, digital platforms, marketing materials, and advertisements aired during pre-game shows on the Eagles Radio Network.
